Use this section to paint the “after” picture of what their life will look like once they’ve used your product. Make sure this section IS REALISTIC and something they can easily picture for themselves.
What you might include in this section:
1) How they’re going to save time, money, energy, etc.
2) How they’re going to feel: more confident, more rested, more organized, more joyful, etc.
3) What they’re going to be able to accomplish now that they haven’t been able to accomplish before
4) The after story they can expect after using your product.
Also, if you have a video INTRODUCTION to your product or a GIF (i.e. a QUICK, high level overview, NOT a video with a bunch of details), this would be a good place to put it.
MAKE SURE to have a CTA to watch the video. Something like, “Check out why you’ll love [name of your product]!” or “See how you’ll [overcome their pain point] with this amazing system/guide/planner/etc!”
OR you can use a stock photo to emphasize that beautiful after picture for your customers.